From AllStar Graphics to AllStar Supply Co: Why We Rebranded After 20+ Years
- AllStar
- Sep 19
- 5 min read
After more than two decades as AllStar Graphics, we've made a decision that might surprise you: we're changing our name. But before you worry, this isn't about abandoning what we've built. It's about embracing what we've become and what our customers need us to be.
Today, we're proud to introduce AllStar Supply Co. Same team, same commitment to quality, but with a vision that's finally big enough to match what we've been seeing in the market.
The Foundation That Won't Change
Let's start with what remains unchanged: everything that made you trust AllStar Graphics in the first place.
For over 20 years, we've been your reliable partner for exceptional custom screenprinted apparel. We've built our reputation on superior service, meticulous attention to detail, and an unwavering commitment to exceeding expectations. Every project, every print, every client relationship has been guided by the principle that your brand deserves nothing but the best.
The experienced team of professionals who guided you through every step of the process? They're all still here. The state-of-the-art printing technology that beautifully replicated your designs on high-quality garments? Still running stronger than ever. The solution-based approach that created custom packages for your specific needs? Still at the heart of everything we do.
The Insight That Changed Everything
Here's what prompted our evolution: we started noticing something remarkable about our most successful clients.
They weren't just ordering apparel; they were building movements.
Take Williamson Motorsport, our 8-year partnership success story. They didn't just want team uniforms; they created merchandise that became one of the biggest sellers in Australian sprintcar racing. Their fans don't just wear the gear, they proudly represent the brand at events and beyond.
Or consider our corporate clients who discovered that their "simple team uniforms" were becoming conversation starters, relationship builders, and genuine points of pride for their employees.
We realised that the businesses getting the most value from custom apparel weren't thinking about promotional merchandise or basic uniforms. They were thinking about brand building, community creation, and turning their followings into movements.
The Evolution of an Industry
The custom apparel industry is changing rapidly. What worked five years ago, basic promotional merchandise and generic branded clothing, isn't enough anymore.
Today's consumers, especially younger demographics, want to be associated with brands that stand for something. They want apparel that reflects their values, represents communities they're proud to be part of, and offers quality that justifies their choice.
Australian businesses are waking up to this reality. They're discovering that custom apparel can be a revenue stream, not just a marketing expense. That quality merchandise can build brand loyalty, not just brand awareness. That the right apparel strategy can transform a business into a brand people genuinely want to follow.
We watched this transformation happening with our clients and realised: we needed to evolve to serve this new reality properly.
Introducing AllStar Supply Co: Three Brands, One Mission
Our rebrand isn't just about a new name; it's about a complete reimagining of how we serve Australian businesses building brands worth following.
AllStar Supply Co: Your Production Workhorse
This is where our two decades of expertise really shine. Everything you've always relied on us for, exceptional screen printing, premium embroidery, professional finishing, and reliable delivery, now operates under Supply Co.
Upload your artwork, choose your garments, and we handle everything from printing to packaging to shipping. Whether you need one-off club tees or warehoused stock with professional swing tags, Supply Co delivers the same quality and service you've always trusted, now optimised for businesses thinking bigger about their apparel strategy.
AllStar Agency: Design & Packaging Experts
Twenty years of working with Australian businesses has taught us what makes brands work and what doesn't. AllStar Agency puts that knowledge to work for you.
We craft brand identities that translate beautifully to apparel, design systems that work across all your branded materials, and packaging solutions that turn your custom apparel into professional, retail-ready products. Think of us as your creative team that understands both design excellence and production reality.
AllStar Originals: The Marketplace for Creator Brands
This is where the real excitement lives. AllStar Originals is our curated marketplace where quality creator brands get the exposure and credibility they deserve.
Following the success of brands like Williamson Motorsport, Originals provides a platform for businesses and creators to turn their followings into thriving apparel brands. Instead of starting from zero visibility, new brands launch alongside other established creators, benefiting from shared exposure and collective credibility.
Section Image Brief: Clean, modern layout showing the three divisions working together, with examples of successful projects from each
What This Means for You
If you're an existing AllStar Graphics client, everything you value about our relationship continues and improves. You still get the same team, the same quality, and the same commitment to your success. But now you also have access to strategic brand development and marketplace opportunities that can transform your apparel from expense to investment.
If you're new to AllStar, you're joining us at an exciting time. Whether you need reliable custom apparel production, professional design and packaging services, or want to launch your own creator brand, we're equipped to help you build something people genuinely want to follow.
For Australian businesses ready to think bigger about their brand, AllStar Supply Co provides everything you need under one roof: production expertise, creative capabilities, and marketplace opportunities.
Made to Be Followed
Our new tagline, "Made to be Followed," isn't just marketing speak; it's our promise and our standard.
In a world full of forgettable promotional merchandise and generic branded apparel, we're committed to creating brands that people actively choose to represent. Brands that turn customers into advocates, employees into ambassadors, and businesses into movements.
Every piece of apparel we produce, every design we create, every brand we help launch is built with one question in mind: "Would someone choose to wear this, use this, and represent this brand even if they weren't required to?"
If the answer is yes, we're building something worth following.
Looking Forward
The future of custom apparel in Australia is bright, and we're excited to be leading that charge. We're seeing businesses of every size discover that quality branded apparel can become a competitive advantage, a revenue stream, and a powerful tool for building genuine community around their brand.
Whether you're a long-time AllStar Graphics client or discovering us for the first time as AllStar Supply Co., we're here to help you build something remarkable.
Same team. Same quality. Same commitment to your success.
But now we're equipped to help you build brands worth following.
Ready to Build Something Worth Following?
The business you've built deserves apparel that represents it with pride. Whether you need custom production, strategic design, or want to launch your own creator brand, AllStar Supply Co. is ready to make it happen.
We want to give a massive shoutout to the incredible team at NOIZE® who helped us navigate this transformation with strategic brilliance and creative excellence. Their expertise in brand development and digital strategy was instrumental in bringing the AllStar Supply Co vision to life. If you're looking for partners who understand how to build brands that truly matter, we can't recommend NOIZE® highly enough.
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